Trying to understand local search engine optimization?
In this video I’m going to cover 2 areas that I believe will help you understand it in the best way possible.
1. Give Google what it is looking for
Relevance – Relevance is how well a local listing matches what someone is searching for. Adding complete and detailed business information can help us better understand your business and match you to relevant search results.
Distance – Just like it sounds — how far is each potential search result from the location term used in a search? If you don’t specify a location in your search, we’ll calculate distance based on what we know about your location.
Prominence – This describes how well-known or prominent a business can be. This is based on information we have about a business from across the web (like links, articles, and directories). Some places are more prominent in the offline world, and we try to reflect this online as well. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be more prominent in search results.
Google My Business feeds into Google Maps and Google Search
– Primarily for local businesses that have a mailing address
– Does work for businesses that don’t have an office, make sure you select the right setting (deliver goods and services to my customers at their locations.)
– Verify your business by phone or postcard
Sign up for Google My Business here: https://www.google.com/business/befound.html
2. Study the local search ranking factors
In 2014, Moz.com released a report that shows over 180 ranking factors. Spend some time understanding each of them.
Find it here: https://moz.com/local-search-ranking-factors
Do what real businesses do, be natural, play by Google’s rules, and study the local ranking factors. Doing these things will help you understand local SEO.
Have a question about anything I covered in this video? Comment below. I will do my best to respond quickly and help you out. 🙂
Looking for a company to do your SEO? Consider hiring my company – http://EmergeOnTop.com
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