Jonny Darling demonstrates his website’s search engine marketing improvements with a video reviewing on-and-off page factors, social optimisation and directory submission. He provides a run-through of his Google Analytics dashboard, tied into Google Adwords. This highlights areas of success and for improvement. In order to quantify SEM achievements, keyword rank review is still of import. Jonny uses Aaron Wall’s rank checker tool together with a firefox extension, rank reporter, to graph his marketing projections. The video finishes up with recommendations and action points for the future.