Video Glossary “Website Optimisation versus Search Engine Optimisation”

The short Video Glossary explains the difference between Website Optimisation and Search Engine Optimisation. In the description of many SEO companies on Google one can read that Website Optimisation and Search Engine Optimisation would be same. But is this true or just a cheap trick of SEO companies to make an unfair use of the important key phrase “Website Optimisation”?
http://TheWebsiteOptimisation.com

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