This YouTube Advertising Hack Will Save You 65% on Google Adwords
• You go to Youtube for intent (to learn, to get entertained)
• Because of AdWords, targeting on Youtube is really good, and cross platform so you can keep on changing the message and medium
• Meaning you can engage with them on YouTube and build the audience on Adwords, then use the display network to reach users all around the internet. It also reduces the cost of the new advertising in the display network by on average for us around 65% — You can’t do this on Facebook!!
• Anyone that watches 30 seconds or more, we’ll retarget on another network, like Forbes for example to give that person a second exposure (remember this is 65% less cost on average)
• You can also target people that have liked a video or subscribed to your channel

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