TEDxAndorralaVella – Laurent Bourrelly – SEO Rock Star

How to become a SEO Rockstar” was the topic of my talk, but the Search Engine Optimization (SEO) part is too boring for TED.
Thus, my angle was to explain how someone could become a so-called “rockstar” in anything other than rock n’ roll music.
Surprisingly, the recipe goes through good exploitation of failure, thinking “out of the box”, and knowing when to give up.
Of course, one needs to cap it off with some strategy of personal branding, but most of it doesn’t really belong within marketing books.



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