SEO & PPC are both online marketing methods that are used to get your business more traffic, leads, and sales from the web.
SEO stands for search engine optimization.
Search engine optimization is the act of optimizing your website in an effort to achieve the best possible ranking in organic (non-paid) search results.
PPC stands for pay per click.
Google AdWords is a platform run by Google that allows companies to advertise their website in search results when a user searches for a specific keyword. Advertisers “pay per click” on their advertisement. These ads show on the top of the search results page, as well as the side.
So which is better?
The most effective search engine marketing (SEM) strategies take advantage of both SEO and PPC. Think of the Web as real estate – you want to cost-effectively maximize as many listings on the first page of search results as possible. It takes time to see the results from SEO, so if you want to get leads fast, you should invest in both SEO and PPC.
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