SEO Agency Wakefield 12 Requirements For Website Optimisation Part 2 – Wakefield SEO Agency
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This is part two of a three part series answering some of the questions I have been getting as regards to what are some of the top changes a company can do to its website to help with its local seo. You can see the full post for the video on my website at http://bestbusinessdevelopment.co.uk/seo/wakefield/local-seo-optimisations-part-2/
In this video I cover:
5. Are you aware of what your competition is doing to rank online?
Knowing how much your competition is spending on adverts, the keywords they are targeting and the effort they’re taking can all be tracked with online tools.
Most of the tools you can get 5 – 6 free searches.
One of the tools that can be used is Semrush.com. Semrush can give you great insights into your competition.
6 Is your website optimised properly?
There are lost of different factors that Google looks at to determine your positioning in the Search Engine Results Pages (SERPS). As Google’s bots are computer programs they can only tell what you are wanting to rank for by the contents on your website. One of the main properties that Google looks at to decide on what your web page is about is the title tag. The title tag is the first line that is shown when you do a search for a keyword. Next line down is the URL of the page. The next line is what is called the meta data or meta description which is another one of Google’s main factors for determining the rank of a website.
One of the other factors is keyword density, which is how many times a keyword or key term is on a page. Keyword density is a whole topic in itself which I will cover later. But for now if you just think about keeping your keyword density to what looks natural. I.e not having the term “local seo wakefield” hundreds of times on the page, I would probably only have it once or twice as a full term. the term local SEO could be on a few more times and the word Wakefield on its only could be on a few more times,as long as it fits in with the context of the text.
7. is your contact information easily found?
Is your telephone number in a prominent position on every page?
Also make sure that your phone number is not just easily readable but also clickable so that people on mobile phones can simply click the number to call you. You can also make your email address clickable as well to make it easier for people to contact you, especially on mobiles.
Also make sure you have a contact page with all of your details on. Your Name, Address and Phone Number (NAP) must be consistent as to what is on your Google business page. This is the same for all of your social networking sites, citations and directory listings that you have. Create your Google business listing first and then using the NAP as Google displays it set up the rest of the sites.
8. Do you have a video embedded on your website?
You do not need to be a professional videographer with top of the range cameras to create a simple video for your site.
Visitors watch video that is a fact. Video keeps people on your site for longer which is one of the other ranking factors that Google looks at. How long are people staying on your site and what interaction are they having.
The other thing about video is it gives you another property to get onto page one for the keywords selected.
There will be more videos coming to complete the 12 issues. If you have any questions feel free to drop me an email at firstname.lastname@example.org
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