We start SEO 2016 training with an overview of Google AdWords 2016 tutorial. First we cover all the important Google terms like AdWords campaign, CPC, CTR and ad words quality score. Then we cover the Google AdWords structure which is in important concept to understand for Google Adwords certification. We continue the search engine optimization 2016 Ad words training by sign in Google AdWords and show you the entire specifics including the Ad Groups, Ads and Addwords keyword tool. We go over one of our Dallas SEO client accounts and highlight all the important PPC concepts. We wrap up this Google training video by going over the new features in Google Ad words 2016 and how to improve your Google PPC campaign.