Search Engine Marketing (SEM) | How to use search engine to improve your marketing campaign

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This Video is part of Internet Marketing Course, for more info visit:
Course Summary:

To be able to research and design an Internet marketing plan is an essential skill and learners will explore, the steps involved in drawing up these plans. This activity will bring together the skills covered in this unit.

Learning outcomes:
On successful completion of this course a learner will:
1. Understand marketing through the Internet
2. Be able to use the Internet for promotion using digital marketing communications
3. Be able to produce market research to support customer relationship management
4. Be able to design an Internet marketing plan.
SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”
SEM is an umbrella term that covers two broad areas:
• Gaining traffic through free SEO efforts
• Gaining traffic through paid search advertising
This video is part of internet marketing course:
Media Partner:
Producer: Tony Zohari
Speaker: Siamak Taslimi

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