Search Engine Marketing for Quality Lead Generation.

There are over 3.5 Billion searches done on Google every day. For majority of businesses, their target audience is using Google to look for relevant products and services. Getting present in front of those prospects through SEM (Search Engine Marketing) is not a tough job. However, ensuring that you generate good quality leads is another ball game altogether. This Webinar takes you through a crash course on the basics of generating good quality leads via Search Engine Marketing. The key Search Marketing aspects covered in this Webinar are:

Researching Keywords & Writing Your Ad Copy
Structuring your Ad Account for Success
Measuring Results: Reporting
Landing Page Best Practices
Testing to see what’s working for your campaigns



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