Page Ranking and Keywords – How Google Works

A chalk talk on how google looks at your website to determine its authority (page rank) and relevance (through keywords). The google bot, which indexes your site periodically, uses both on page and off page factors such as back links to determine how important your site is!

These basic search engine optimization concepts are important for anyone marketing their online business, as proper on page optimization combined with a good backlink strategy can drive a lot of free traffic to your site.

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