MarketingTalks@Google is excited to announce that Kate Roberts, VP of Marketing at Population Services International (PSI) will be visiting Google. Kate is the founder and director of YouthAIDS and Five & Alive, two marketing programs implemented by Population Services International (PSI). Founded in 2001, YouthAIDS is a global education and prevention initiative that uses pop culture, music, theater, movies and sports to stop the spread of HIV/AIDS. The program reaches 600 million young people in more than 60 countries with life-saving products and services. In 2002, YouthAIDS partnered with MTV to produce the “Staying Alive” concert, a million event broadcast worldwide and featured on all major news channels.