Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in Google /other search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these:
• Google Adwords Keyword Planner Tool
• Google Trends
• Google suggestions
• Google related searches displayed at the bottom of the search engine
• Microsoft Bing Ads Intelligence
• Word tracker’s Free Basic Keyword Demand
• Moz Keyword Explorer
Website Analysis – Website analysis is first step which comes under On Page Optimization. It is a tool through which we analyse the entire website and find out how well it is working or performing on search engine.
Competitor Website analysis : As the name suggests itself, Competitor Analysis means analyzing the on page as well as off page factors of your competitor website and finding our why it ranks high on the search engines with the chosen word.
Tools for doing Website Analysis / Competitor Website Analysis.
www.Alexa.com (try adding this site on chrome extension)
Google Adwords Keyword Planner Tool
Search Engine Optimization
Competitor Website analysis