When it comes to dental web marketing and Internet marketing, it can be difficult to create and maintain a client base. After all, there are so many competitors online, and to be successful, you have to make sure that you drive constant traffic to your website. What’s more, you also need to make sure that this traffic actually become leads and then eventually, sales.
Crawford and O’Brien, one of the top dental marketing agencies online, has announced that they are going to offer retargeting services for their clients. The main purpose of retargeting is to make sure that you are able to attract new patients on a regular basis towards your website.
In this video, Crawford analyzes what makes a successful dental marketing strategy, and the very first thing that he finds keywords really does matter. The most important thing to keep in mind is that your website should be keyword-optimized. If Google finds your website to be filled with relevant information about a certain topic, it will rank your website higher. However, Crawford also warns that your website should not be “spammy” (which means that it is only filled with a keyword to increase ranking, but does not really contribute to the content of the website), because Google usually shuts down “spammy” websites. In this video, Crawford will teach you which keywords to use and how to utilize them in terms of your dental services.
The video also takes note of the importance of ads to increase your ranking. Finally, the most important part of the video speaks of how the layout and appearance of a website can help increase your traffic. In the video, he compares the top and bottom ranking websites for dental services in Atlanta. He mentions that the top website offers high keyword traffic, a simple and accessible website layout, and interesting, informative content. He also mentions that it has a mobile version of the website available. On the other hand, the low ranking website does not have keyword optimization, nor does it have eye-catching content.
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