Google My Business, commonly referred to as Google Local or Google Reviews, is incredibly important for any local business. (Materials at http://tinyurl.com/j2guqty). In this video, I’ll explain the basics of Google Local including how to claim and optimize your listing, as well as generate a review URL for your customers. It’s not easy, as Google has done a terrible, no good, rotten job managing Google local and made it VERY difficult for “mere mortals” to navigate the labyrinth of Google local. But persevere and you’ll be highly rewarded!