Google Analytics Tricks for Conversion Rate Optimization

Are you using your Google Analytics to its full potential?

Find out in this fast-paced session by Cardinal Path co-founder Dave Booth, who will show you some of the lesser-used conversion enhancing tools inside GA.

You’ll learn:
– How to find segments that are ripe for optimization and conversion lift
– How you can fine tune your remarketing by creating segments of visitors who are on the brink of conversion
– How specific pages and/or products on your site interact to bolster purchase value
– How you can supercharge your site’s performance with even a little personalization

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