There have been some big changes to the way Google handles business pages. You’ll notice that “Places” have dropped from Google search listings. So what’s replaced it? How do I keep up with the changes to Google Pages? In this video I’ll give you a brief overview of what’s going on with the new Google + (Plus) for business listings.
Google is moving business listings from ‘places’ to ‘plus’. You can find business pages by going to Google + and in the sidebar on the left selecting ‘local’. This brings up a new local search engine that allows you to find businesses that are relevant to you – based on location.
Another big change is that Google will begin integrating social features into these business pages. So, similar to a facebook fan page you’ll be able to make comments, leave video replies, and have access to more ways to socialize your business. ALL of the content on these Google + business pages WILL BE INDEXED. This is a big deal. It gives you tons of options regarding SEO.
In the video I go over where to find the new local search engine, and I show the differences between a Google ‘place’ and a Google +(Plus) business page. Going forward I believe they are going to be combining aspects of both pages. Right now the Google + page is already set up with social features while the place listing is not. I believe they will add some of the business aspects – such as contact info and map placement – while integrating the social features.