In the digital marketing era Search engine Marketing ( SEM) is one of the most effective way to generate client base and hence revenue. SEM consist of Search engine Optimization ( SEO) , Social Media Optimization ( SMO) , Pay Per Click (PPC) advertising, Content Marketing, Viral Marketing through web and many more. Find out how big and small business people are investing so much money in SEM and the reason of there investment. Know the basic how Google or other search engine works.
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